TUSKER’S “FANYA KWELI” CAMPAIGN NOW IN MWANZA AND MOSHI

Tusker Lager’s Marketing Manager, Anitha Msangi speaks to distributors during the launch of Tusker's "Fanya Kweli" campaign in Moshi.

AFTER a successful launch of Tusker’s “FANYA KWELI” campaign in Dar es Salaam, Serengeti Breweries Limited has launched the same campaign in Mwanza and Moshi regions.

As mentioned earlier during the launch in Dar, The Fanya Kweli campaign will be implemented through Serengeti Breweries Ltd’s popular brand Tusker Lager and will involve a countrywide drive campaign. The promotional campaign is supposed to change the mindset of Tanzanians to become more inspired by playing their individual roles towards earning a decent living and pioneer a future that we can all be proud of.

Speaking during the launch of the campaign in Mwanza, Sialouise Shayo-Tusker Lager’s Brand Manager said… “The campaign aims to empower Tanzanian’s with great ideas but don’t know how to implement them, “Fanya kweli” is here to make sure one achieves his/her goals…Shayo asked Mwanza residents to continue supporting Tusker as a brand they have always enjoyed which now has a fresher look and the campaign that will bring many changes to their lives.

In a different scenario Fanya kweli campaign was also launched in Moshi where Serengeti Breweries Ltd through the same brand introduced the campaign to Moshi residents.

Speaking during the launch in Moshi was Anitha Msangi-Tusker Lager’s Marketing Manager said…“Fanya kweli campaign is meant to inspire the progressive mindsets of all Tanzanians and today we are telling you residents of Moshi that whatever dreams you have can be achieved.

In making sure that Tanzanians comprehend the whole campaign, SBL’s Marketing Director Mr. Ephraim Mafuru said…“We expect to have radio programs that will be running on a weekly basis, where a personality that has already made it will share the challenges he faced during his journey of success, how best he overcame these challenges and advise Tanzanians what they can do to achieve big things.  Alongside this, Tusker consumers will get a chance to experience Fanya Kweli moments in bars across different media houses and through a special application where all Tusker lager consumers will be able to interact”

ABOUT SERENGETI BREWERIES LIMITED 

Serengeti Breweries Limited engages in the brewing, manufacturing, marketing and selling drinks made of malt, hops and barley and sorghum in Tanzania.

 Headquartered in Dar es Salaam, SBL brands include:- Serengeti Premium Lager, Serengeti Platinum, Tusker Lager, Tusker Lite, Kibo Gold, Uhuru Peak Lager, Pilsner Lager, Senator, The Kick and Guinness®.

 SBL is also the sole distributor of several international renowned spirits including Smirnoff Vodka®, Johnnie Walker®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

 Serengeti Breweries Limited is a subsidiary of East African Breweries Limited/ DIAGEO PLC.